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The Rise of “GEO” – or How AI is Transforming Search Engine Optimization

If you’ve used Google lately, you’ve probably noticed a change: instead of just getting a mix of links and snippets, you’re now seeing AI-generated responses that synthesize information from multiple sources right there in your results. This is what’s known as generative search and it’s changing how we optimize content for search engines. In this post, I’ll explain how traditional SEO differs from GEO and where the concept of GEO originated from. Then I’ll go over some best practices so you can improve your odds of getting featured in generative search results.

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How the Holidays Are Shaping Web Traffic Trends (and Why You Should Care)

Happy almost-2025, everyone! While you’re finishing up your year-end to-do’s (or wishing you had started them earlier), I’ve been diving into some fresh data published by Cloudflare. This time, they’ve looked at how people around the globe have been spending their time online during the holiday season – between Christmas and the New Year. As it turns out, when the feasting starts, the web often takes a back seat.

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I Tried OpenAI’s Sora Video Generator…It’s Mostly Unusable

If you haven’t tried Sora yet (or are in a region where it’s not currently available) and you’re curious about it, then keep reading. I will begin with an overview of Sora’s usage limits, its UI / UX, and the different ways you can make a video with it. Then I’ll share samples of the videos I made – both good and bad – and I’ll review some of Sora’s additional features that you can use to edit your videos.

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MAJOR UPSETS IN BOXING HISTORY

MAJOR UPSETS IN BOXING HISTORY Buster Douglas vs Mike Tyson, Tokyo, Japan (1990) Tyson, the destruction machine gets KO’d by lightly regarded Douglas in one of the biggest upsets in the 20th Century. Andy Ruiz Jr. vs. Anthony Joshua (2019) New York: Ruiz Jr. knocked down Joshua four times en route to a seventh-round TKO, becoming the unified world heavyweight champion. James Braddock vs. Max Bear (1935) Braddock, a contender with a modest ledger pulls out a 15 round unanimous decision to upset Bear at the Madison Square Bowl in Long Island City – a venue where not one champion ever defended his belt successfully.  Antonio Tarver vs. Roy Jones Jr. (2004): Tarver ended Jones’ impressive run with a second-round TKO. Tarver had previously lost a disputed 12 round decision and was not going to be denied again. Lamon Brewster vs. Wladimir Klitschko (2004): Brewster knocked out Klitschko in the fifth round to claim the WBA heavyweight title. Corrie Sanders vs. Wladimir Klitschko (2003): Sanders knocked down Klitschko four times in the second round for a TKO victory.  Frankie Randall vs. Julio César Chávez (1994): Randall ended Chávez’s 89-fight winning streak with a split decision victory. Randolph Turpin vs. Sugar Ray Robinson (1951): Turpin defeated Robinson, one of the greatest pound-for-pound boxers, by decision. Max Schmeling vs. Joe Louis (1936): Schmeling’s victory over Louis had significant socio-political implications. Muhammad Ali vs. George Foreman (1974): Ali’s knockout of Foreman in the eighth round is one of the most famous upsets in boxing history.  Kirkland Laing vs. Roberto Durán (1982): Laing scored a decision victory over the lackluster Durán, who at the time was starting to lose fights he would have never when he was lightweight champ. Fritzie Zivic vs. Henry Armstrong (1940): Zivic defeated Armstrong, who had reeled off eighteen straight defenses of his world welterweight championship.   Honorable mention Cassius Clay Vs Sonny Liston (1964) Mike Rossman TKO Victor Galindez (1978) and Rocky Marciano KO 13 Jersey Joe Walcott (1951)

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I Read Through Cloudflare’s “2024 Year in Review.” Here’s What You Should Know

Cloudflare just released their “2024 Year in Review” report – a detailed document that dives into the key trends and patterns shaping the web over the past year. I’ll be honest with you, it’s my first time paying attention to this report, but I’m really fascinated by the insights that they’ve been able to deliver. It’s an opportunity for all of us (website owners) to explore the forces behind the internet as we use it every day, and perhaps walk into 2025 a little more prepared.

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